BOTANICAL bAY AUSTRALIA - BRAND IDENTITY AND PACKAGING DESIGN
Botanical Bay celebrates Australia’s lush, untamed landscapes through premium branding and packaging design. The brand’s luxurious body and hand care range is crafted with pure essential oils and native botanicals, inspired by the forests, deserts, mountains and seas of Queensland. Sustainability sits at the heart of its story, each element, from recycled and fully recyclable packaging to a tree planted for every purchase, reinforces Botanical Bay’s promise to give back to the environment that provides its treasures.
The design approach captured this philosophy by blending natural elegance with understated luxury. We developed a visual identity and packaging system that mirrors the brand’s sensory journey, earthy textures, soft yet vibrant hues, and refined typography evoke a premium but grounded feel. The result is a cohesive, eco-conscious presentation that invites customers to “walk with us through Australia’s garden,” transforming everyday self-care into a ritual that honours nature.
Location: Brisbane, Australia
Client love - Ken Fryer
"High quality graphic designer. Quick communicator. Very happy with every piece of content. Delivered to a high standard. Thank you for your work over the years."