HEARTWORKS DESIGNS - Stories in Stitches. Original Art by Women - BRAND IDENTITY, PRINT DESIGN
Heartwork Designs is a curated collection of hand-embroidered artwork created by women artisans in South Africa, with plans to expand to women-led projects globally. Each piece, from wall art and pillowcases to decorative interior objects, is crafted individually, carrying its own story, vibrant personality, and cultural significance.
The brand celebrates artistry, intentional creation, and women-centered enterprise, positioning its pieces as high-end art for collectors rather than craft. Bold, colorful, and textural, the branding honors the rich heritage of women’s embroidery while signaling contemporary sophistication. Heartwork Designs also supports sustainable livelihoods for women artists, promoting equitable employment and cultivating a globally aware audience, art with meaning, aesthetic impact, and the empowerment of women through creativity.
Location: USA / South Africa
Client love - Jennifer Fish
Stylescape Creative Studio gave my entire business a massive boost! I'm amazed by the genius skill Tersia shares in listening deeply and responding with the creation of such incredible resources! She saw my vision and took it to the next level, with a deep attentiveness to the overall intention of putting a story into the world! I am so grateful to work with her, and so sure that her input is one of the main sources of our success!